Lucy decides to go on a hunger strike until Ricky agrees to buy her a Jacques Marcel dress. The plan works perfectly even though Ethel has been smuggling food to Lucy. Ricky finally gives in and buys her an expensive outfit.
Eager to take a picture of her in the high-fashion gown, Ricky goes looking for their camera, only to find a roast chicken in its place (Lucy: "It's a 3-D picture of a roast chicken?"). Angered by Lucy's deviousness, Ricky returns the dress. Then, he plots with Fred to get even with his wife.
Ricky employs a local tailor to put together some crazy outfits made from burlap potato sacks along with hats fashioned from a horse's feedbag and a restaurant ice bucket and presents them to the girls with Jacques Marcel labels sewn in.
Thrilled, the wives proudly strut down the street with their Paris originals. But Ricky and Fred can't contain their secret any longer, and break down laughing.
To punish the husbands, the girls demand real Jacques Marcel outfits, at a total cost of five hundred dollars. Much to their dismay, the next day, Lucy and Ethel spot Marcel's gorgeous models wearing the exact copies of their burlap-sack fashions. Unfortunately, the gals have burned theirs, the originals.
Special Notes: The handbag that Ethel Mertz purchases in Paris is the same prop handbag that Lucy Ricardo bought in New York in episode #138, "The Passports". The "French" creations were designed by costume designer Edward Stephenson. The French designer Jacques Marcel is a fictional character.
Georgia Holt, Cher's mother, had a small part in this episode as one of the models in the burlap dresses.