While bemoaning the lack of a suntan, Lucy yearns for a Don Loper original so she'll fit into the Beverly Hill lifestyle. Ricky relents, warning Lucy to purchase only one outfit, provided it costs under a hundred dollars.
At the famed couturier's salon, the sales clerk shows Lucy and Ethel some outfits, but the price tags, nothing like those at Gimbel's basement, shock them. In the meantime, Sheila MacRae walks in and tells Mr. Loper that Joel McCrea's wife, Francis, will be unable to appear at an upcoming fashion show benefiting the charity Share, Inc.
Lucy quickly picks up on their conversation and talks her way into replacing Mrs. McCrea as a celebrity fashion model, the most appealing part of the arrangement being that Lucy gets to keep the dress she models.
Ashamed more than ever over her New York pallor, Lucy spends the next day basking in the warm California sun and winds up looking like a Maine lobster. This condition makes wearing a tweed suit at the charity function quite unbearable, but Lucy manages.
Special Notes: Ricky lets Lucy buy a dress for $100 in 1955, which is $898 in 2016 dollars but she buys a dress for $500 which in 2016 would be valued at $4493.